I got the brief from my latest project called, turning an object into a culture, so the idea is to localized Ikea products, what that means is how does Ikea look like when it's not originally from Sweden? how is it gonna look like when...it's an Indonesian owned company? from the moment I read the brief I knew it's gonna be something that I will be very excited about doing in the future to actually do it in professional world. But as much as i'm excited about this Indonesian Ikea, I'm much confused and puzzled on how am I gonna apporoach it.
Why Ikea originated from Sweden has its own story to tell. Sweden has been home for amazing and talented designers back in the mid century, they explore materials very uniquely and they have respect on how a product should be made, that is with respect to arts and crafts not with mass production and machineries, and from that point on they develop the scandinavian look that become the aesthetic people crave today as seen in Ikea produsts. Then they also have address the contemporary issues of space-saving design for small scale urban apartments and they are conscious about the needs of poeple that they want their places to look ellegant but effortless, people want a warm cozy place that refelect their individual taste and more importantly making it affordable is the crutial key. From college student who merely just want to fill his dorm to a professional high
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